Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Making art from a lifetime of data
This weekend Little Sweetie asked whether she can have my computer when I die. I had to explain that she is unlikely to want it: by the time I die, my current computer will be useless. "But how about this," I suggested instead. "When I die, you can have whatever...
Klexi is the cheap and easy way to transfer video to your iPad, iPhone or iPod touch
If you're heading out of town or to the gym with your iPad/iPhone/iPod Touch, and you want to load it with videos for the road, you've got a couple of options for filling it up with those yummy, legitimately downloaded .avi and .mkv files (which I'm absolutely,...
Creating a family social media policy
The ongoing conversation in our home about how to use social media — and in particular, how to do so in a way that is both safe and enjoyable for our kids — has helped us evolve a de facto social media policy governing how we engage with social media as a family. I decided it was time to go from de facto to actual, recorded policy. Use our policy as a jumping-off point for your own.
10 ways academics can use Twitter
M.H. Beals has a terrific overview of Social Media for Researchers and Academics, based on a one-way workshop held at the Institute for Research and Innovation in Social Services in Edinburgh. Her post provides a great roadmap of the different ways academics can use...
The social media obituary
His real break came as a stuntman in the Hollywood movie “On the Beach,” about survivors of a nuclear war, which was filmed in Melbourne, his hometown, in 1959. It starred Gregory Peck, Ava Gardner and Fred Astaire. “He watched Gregory Peck do 27 takes and thought, ‘A...