Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The pajama test: An open letter to my Facebook “friends”
A year ago today, this blog post was the turning point in my relationship with Facebook. In my life affair for Twitter I'd pretty much lost sight of how Facebook could possibly be relevant to me. Then I made the decision that Facebook would be my personal space -- the...
11 best practices for managing your social network memberships
Between the Wordpress.com hack, the Honda Canada hack and the Playstation hack, I feel like my favorite online identities have been seriously compromised. Nor am I the only one: the recent attack on PBS servers has also created potential identity risks for PBS...
10 ways Microsoft Kinect will change our world in the next decade
Six months after our Kinect arrived in our lives, it's mostly unused. But that doesn't mean it's any less transformative than I'd hoped...just in different ways than I predicted. In our household the Kinect's shining moment came on New Year's Eve, when our first...
Social media for small organizations: Why size matters
10 ways you can tap the value of the Delicious community
A social bookmarking service that draws value from both its user and developer communities, Delicious makes it easy to keep track of your favorite web sites. Here are 10 ways you can tap into the unique value of the Delicious.