Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How to add yourself to your own Twitter list using HootSuite
Today I noticed an irony on the SIM Centre website: our Twitter sidebar widget, which does a lovely job of displaying tweets from all those who are connected to the SIM Centre, wasn't showing tweets from the SIM Centre itself. I realized that was because our sidebar...
6 solutions to the sadness of social media
Is social media making us sad? On the UK's Channel 4 News website, Benjamin Cohen is concerned that social media is changing the nature of friendship, and has adjusted his use of social media in response: I’ve stopped sharing as much, full stop....I’m not suggesting...
Why I like to check my email
Recently I've been trying to follow my friend Leda's advice on taming the compulsive need to pull my iPhone out any spare moment: the eight seconds in which the grocery clerk is running a price check, the twenty seconds it takes to walk to the bathroom, the...
The 10 best tips on how to write an online dating profile
It was inevitable that one of my single friends would get the hint. I go on and on about my fascination with online dating, and how tragic it is that I missed out by getting married before it was really a thing, and how much I would like to learn more about how it all...
Jobs of the future
It has been widely reported that for most of today's elementary schoolchildren, the jobs that lie in their future don't even exist yet. While that may be terrifying for those of us in the parenting or education game (how do you prep kids for a future you can't see?),...