Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

10 early warning signs that you need to decrease (or increase) your time online
Yesterday I received what I accurately diagnosed as the Best Error Message Ever: Being a deeply religious person, I figured that an error message this…ummm…ironic? apt? transcendant?…must be some kind of sign from the universe. At first I thought it might be a sign to...

4 ways to protect your privacy and reputation on Facebook Timeline
My latest blog post for HBR takes a look at the new ooh! aah! Facebook Timeline, which comes tantalizingly close to fulfilling my wish list for a social media scrapbook without allowing me to easily print the damn thing already. (And I'm guessing it won't be long...

Facebook’s Timeline Will Impact Your Career
The advent of Facebook’s new Timeline feature gives you, your colleagues, and your customers a whole new set of reasons…

How to add yourself to your own Twitter list using HootSuite
Today I noticed an irony on the SIM Centre website: our Twitter sidebar widget, which does a lovely job of displaying tweets from all those who are connected to the SIM Centre, wasn't showing tweets from the SIM Centre itself. I realized that was because our sidebar...

6 solutions to the sadness of social media
Is social media making us sad? On the UK's Channel 4 News website, Benjamin Cohen is concerned that social media is changing the nature of friendship, and has adjusted his use of social media in response: I’ve stopped sharing as much, full stop....I’m not suggesting...