Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
4 easy steps to creating a Twitter list from your conference backchannel
You know you're at a conference with a great backchannel when you want to stay in touch with all the folks who've been tweeting away under the designated hashtags. That's how I felt about the Association of Internet Researchers (AOIR) conference last week: from the...
Leaning into online struggles
The fourth time I got a call from the principal's office, I knew I had to rethink our school year. One of our kids was having a tough time in class, and I had already made several visits to the teacher, the classroom and the principal's office. Not only was I worried...
Internet researchers tackle the future of reading & publishing at AOIR
True confession: I treat conference panels as competitive events. Whenever I'm participating in a multi-speaker panel my secret goal is to "win" the panel. This doesn't mean I try to take down my fellow panellists: it's not like wrestling or ice hockey, where you've...
10 myths about ethnography, from Tom Boellstorff
This post originally appeared on the SIM Centre website. There was a lot to love about anthropologist Tom Boellstorff's dynamic, thought-provoking keynote to the Association of Internet Researchers. But I figured that my design colleagues, many of whom use...
Social e-books as online communities, for AOIR 2011
Tomorrow I'm off to the conference of the Association of Internet Researchers, an event I've always wanted to attend and this time actually get to present to! I'm part of a session on Books and Publishing, where I will be talking about the e-book research I am now...