Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Delete your Klout profile and be more than a Klout score
7 steps to deleting your Klout score, following through on my Harvard Business Review blog post, “The Social Sanity Manifesto”.
Learn to listen online by lurking silently on one social network
Today's practice: Practice your listening skills by choosing one social network where you'll pay active attention, but not actually contribute. My friend Jason Mogus likes to say that we teach what we need to learn. I have long taken this as the single best...
Learning about online graffiti from bathroom graffiti
Today's practice: When you find an online comment or contribution that truly annoys you, put it on your desktop or bulletin board. It's your own personal classroom for learning about difference, and practicing tolerance. When companies, organizations or individuals...
Let your team choose project software for your online collaboration
If you’re a project software or online collaboration geek, you want your team to use your tools. Here’s how to make their tools work for you.
What is an ebook? 6 questions about the future of books
Tonight Emily Carr students presented 5 ebook prototypes developed over the course of this semester in an ebook design course. As the students presented their work, and members of the local business, tech and creative communities responded to them, it was clear that...