Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Learning about online graffiti from bathroom graffiti
Today's practice: When you find an online comment or contribution that truly annoys you, put it on your desktop or bulletin board. It's your own personal classroom for learning about difference, and practicing tolerance. When companies, organizations or individuals...
Let your team choose project software for your online collaboration
If you’re a project software or online collaboration geek, you want your team to use your tools. Here’s how to make their tools work for you.
What is an ebook? 6 questions about the future of books
Tonight Emily Carr students presented 5 ebook prototypes developed over the course of this semester in an ebook design course. As the students presented their work, and members of the local business, tech and creative communities responded to them, it was clear that...
Is online activism effective? 5 ways to ask (and answer) the question
Can social media catalyze or support political change? To answer that question, you have to understand who is asking, and what they really want to know. And it's the fundamental question we addressed today in a panel on social media and political activism at Meshwest...
The 6 great tech religions, and how to resist them
It's Friday night again: time for good Jews to light their sabbath candles, or in our family's religious tradition, to feel vaguely guilty for not even thinking of it. We lead highly secular lives, not because we're techno-centric geeks, but in spite of it. For all...