Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Top how-tos and tech tips of 2011
These top 2011 posts offer tech tips and how-tos on social media, web apps and blogging. From creating a desktop folder that stays in sync with Google Docs, to configuring Facebook to protect your kids’ privacy, you’ll find step-by-step help for getting things done online.
Your online relationships: Top posts of 2011
Working with social media: top 11 posts of 2011
What the Internet did for you in 2011
My year-end post for the Harvard Business Review asked the question, What did the Internet do for you this year? In that post, I wrote: Appreciating the moments when our online work and lives just click tells us that all this time we spend online is not a compulsion,...
