Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Working with social media: top 11 posts of 2011
What the Internet did for you in 2011
My year-end post for the Harvard Business Review asked the question, What did the Internet do for you this year? In that post, I wrote: Appreciating the moments when our online work and lives just click tells us that all this time we spend online is not a compulsion,...
My 11 most popular blog posts of 2011
29 free or cheap online collaboration software tools for you and your team
Under "fire, pants on", please file my blog post of not two weeks ago, claiming to have seen the light on how to choose online collaboration tools so that you accommodate the least-geeky member of your team. As a philosophy, that lasted for 10 whole days, but as a...
Writing about Motherhood Online
[O]n the Internet, nobody knows you're a dog, which liberates you to be a bitch. Not a bitch to others -- ...online mothers' groups are quick to sanction hostility -- but the impatient, imperfect bitch of a mom uses jarred babyfood, disposable diapers and a TV-as...