Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
How much social media is enough?
Today's practice: Focus on quality, not quantity. Today's tweets are full of references to New Year's resolutions: "Tweet more". "Tweet less". "Blog more". "Blog less." "Check Facebook no more than once a day." "Check Facebook at least once a day." You get the idea....
Top 2011 posts from other sites
For the past week, I've been rounding up the top posts from 2011 on this site -- both your favourites and my own. Today, I'm closing out the year by sharing 11 of the best posts I've read elsewhere this year. There are many others that belong on this list, too! Social...
Our online future: Top 2011 posts on the Internet and society
Top how-tos and tech tips of 2011
These top 2011 posts offer tech tips and how-tos on social media, web apps and blogging. From creating a desktop folder that stays in sync with Google Docs, to configuring Facebook to protect your kids’ privacy, you’ll find step-by-step help for getting things done online.
