Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Blockbuster reminds us to make way for the new
Ever since it was announced that Blockbuster would close its remaining stores, I've wondered what would happen at the corner of Broadway and Blenheim. A wifi-wielding coffee shop? A wildly out-of-place H&M? An all-you-can-eat, gluten- and sugar-free cake buffet?...

Video: 10 reasons to stop apologizing for your online life
It's time to stop apologizing for your life online. That was the central message of my talk at TEDx Victoria in November, now on YouTube. From valuing your online attention to taking your online creativity seriously as real art, I argue that we can only unlock the...

Excel template: 7 steps to achieving your goals
Do you have trouble making good on your New Year's resolutions? Do you have a hard time staying focused on your most important work? Do you simply get overwhelmed by all the tasks on your plate, and worry about how to get them all done? When I'm trying to stay on...

Social media gives information workers the experience of materiality
Today's practice: If you haven't created something lately, try creating something online. At our all-university kick-off meeting for Emily Carr's spring semester, President Ron Burnett talked about the university's work in terms of materiality; in terms of the work,...

How self-reliance hurts online community
Today's practice: The next time you spend more than 15 minutes struggling with a tech challenge, stop trying to solve it yourself and ask someone for help. When our home media server froze as we were trying to watch a mother-daughter show tonight, I swung into...