Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
YouDrawIt: The shopping engine that lets you drive
Wanted: a shopping engine that lets me draw the shape I’m looking for — whether it’s a shoe, a shirt or a dress — and then searches the site for items that appear to match my shape.
Butt-crack mural: Rethinking self-judgement
This post was an exercising in suspending self-judgement: in this case, the judgement that a giant mural stitching together butt-crack photos is an unshareably bad idea.
Rain swag for the farmers market
NameRater: A search tool for evaluating a possible name change
Wanted: a search tool that evaluates the search engine visibility of your prospective married name, or the name you are considering for your baby.
SinglesMob: An app for turning parties into mixers
Envisioning an app that lets you blast your single friends with the news that you are at a party with a lot of single guys (and not enough women) or vice versa.