Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
International Conference on Engaging Communities
The UN is sponsoring the International Conference on Engaging Communities in Brisbane, Australia, from August 14-17. Speakers include Stephen Coleman and Robert Putnam.
.bed
Our headboard needs an ICANN-accredited domain registrar. We always come up with the best domain names as we're falling asleep, and forget them by the morning. No godaddy jokes, please.
This sheep talks back
On my way back from this weekend's meeting of the Online Deliberative Democracy consortium I had a chance to enjoy the ever-increasing vigilance of US airport security. At the end of my last US visit I ended up at the airport with a colleague who relayed the...
My 10 sites
As promised, I'm picking 10 sites for my bookmark bar; in fact they're pretty much there already. Here's what I'm going to try to live off of for the next week, with no search and no typing addresses into the address bar: My blog's admin page My del.icio.us page My...
Take the 10-site challenge
I'm blogging this from Mike Weiksner's sidekick and it is painful not to have one, bluetooth or no bluetooth. (Its one major shortcoming.) The phenom of mobile browsing - which makes typing a little annoying - reminds me of a favourite question of mine: if you were...