Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Become an online engagement pro
This fall I'm teaching two e-engagement programs through Simon Fraser University in Vancouver. One of the programs is a TeleForum (a series of conference calls) so it's accessible to participants anywhere in the world. Please let your colleagues and friends know about...
The perfect event blogging tool?
I met a really amazing group of people at AdvocacyDev, some of whom I expect to see again at Web of Change. Within the amazing group were a number of bloggers, and I’m looking forward to checking out their blogs. So here’s an idea: event-specific blogrolls. I’d love...
From AdvocacyDev
Today is the last day of AdvocacyDev II, a gathering of people using technology to support nonprofit and social change work. As promised by Mark Surman, it's been a truly mind-blowing experience. A big part of what's amazing is the event organizing and facilitation...
Grad school advice
From time to time people ask me for advice about whether and how to apply to graduate school. I completed a PhD in political science at Harvard in 2004 and have thought a lot about whether, when and how people might want to apply to graduate school. Over time I’ve...
Moving WordPress: redirects
I recently moved my blog from http://alexandrasaamuel.com/blog to http://alexandrasaamuel.com. That involved not only moving my actual WordPress program files but also figuring out how to redirect visitors following outdated links to my old content. Today the...