Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Treorific
I’m pleased to announce a new member of our family. That’s right, I finally got a Treo. The big motivation was its time-saving potential. Forget the miraculous possibility of checking e-mail while in transit; I'm excited about all the time that will be liberated now...
PowerBloghers get ready to roll
We're going to show folks a few tricks that can help them make beautiful, earth-changing blogs while they sleep. So please bring us your powerblogging questions -- visit http://advancedtools.blogspot.com.
Wanted: RSS calendaring
At the top of my wishlist: a good RSS calendaring tool that would let me share my whereabouts with friends, family and well-wishers. (If anyone has a technology that can specifically exclude ill-wishers, so much the better.) The absolute minimum that I need is...
Amping up for BlogHer
I'm not just the t-shirt girl: I'm going to be live and in person at BlogHer this weekend, facilitating a fantabulous advanced tools session with Marnie Webb and George Oates. Marnie has set up an Advanced Tools blog just for our session. We hope that BlogHer...
H2O Playlist
The latest tool I'm exploring is H2O Playlist, a project of the Berkman Center. What is H20? An H2O Playlist is a series of links to books, articles, and other materials that collectively explore an idea or set the stage for a course, discussion, or current event....