Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Powerbloghers, please stand up
Last weekend I presented an Advanced Tools session at Blogher, which didn't work out exactly as planned since we lost our Internet connection in minute 2 of the session. But the very generous and eager crowd bore with our reversion to flipcharts, and we made it...
The perfect note app for a post-Entourage world
The extremely fabulous Leda Dederich asked me about how I'd handle tasks and notes after my switch from Entourage to Apple apps. I was worried about losing "Tasks" too. Turns out they're built into iCal! So no worries there. Re: Notes, it's a little more complicated....
Healing the world with RSS
If you need to compare or evaluate different content management system (CMS) options -- especially for non-profits or for distributed networks that share content via RSS and tags -- check out the results of my recent work on choosing a platform for telecentre.org....
Choosing a platform for the telecentre.org network
When we recommended Drupal as the platform for telecentre.org back in 2005, we anticipated the emergence of what is now one of the most widely-used tools for nonprofit technologists. The process we used to evaluate platforms, and the questions we asked, are the same questions you should be asking about your software choices today.
All Treo, some of the time
Well my Treo-ification is now well underway, which is to say that I've been immersed in the ever-exciting challenges of how to reorganize my life to be more Treo-friendly. (Oops -- I meant to say, figure out how to use the Treo to live my previous life more...