Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids
Let's tell great stories together.

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Now en route to NetSquared

Now en route to NetSquared

by | May 28, 2006 |

Rob and Aaron are both heading down to San Jose this week for the NetSquared conference. For the past eight months, we've been working with the CompuMentor/Techsoup team that is behind this event. 

The conference aims at pushing nonprofit engagement with the "social web" (aka "web 2.0") to the next level. The web site (which we helped develop) has built an online community around the same agenda, and will now link the online community to the San Jose conference through a two-day remote conference.

I'm holding down the virtual fort from here in Vancouver, but look forward to hearing updates from Rob & Aaron. And if you're going to be at NetSquared yourself, be sure to say hello.

Tidying tags (and cars?)

Tidying tags (and cars?)

by | May 28, 2006 | ,

When a story titled Confession: I'm a car slob popped up in the RSS feed I use to track who's linking to me, I figured that some recent passenger had decided to out me to the world. Turns out that Beth Kanter has identified the correlation between untidy cars and...

Just because it’s a remote conference doesn’t mean you don’t get a badge

Just because it’s a remote conference doesn’t mean you don’t get a badge

by | May 26, 2006 |

Meet me at Net2 Remote Conference

Planning on joining us for the remote conference? Let the world know (and give the conference some link love) by posting this badge on your blog or web site. Just copy and paste the following HTML code wherever you'd like it to appear:

<a href="http://www.netsquared.org/remote"><img alt="Find me at the Net2 Remote Conference" title="Find me at the Net2 Remote Conference" src="http://tinyurl.com/mkav3"/></a>

Building online community: Behind the scenes at NetSquared

Building online community: Behind the scenes at NetSquared

by | May 20, 2006 |

As part of the NetSquared remote conference, I'm going to be hosting an online chat conversation on "Building online community: Behind the scenes at NetSquared". Since Social Signal helped to develop the strategy for the NetSquared site, and undertook the Drupal set-up and configuration work on both NetSquared and Net2Learn, we periodically get questions from people who want to know why we set up a certain feature in a particular way, or how we were able to get a page to work a certain way in Drupal. This session is a chance to answer some of those questions in a more structured setting.