Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Shambhala centre classes?
Some friends have recommended classes at the Shambhala Centre, which apparently offers both religious and secular versions of an intro to Buddhism program. Has anyone else taken them? What's the review?
MacBook with tag cloud
This week's tagging project: a MacBook cover that displays my del.icio.us tag cloud, thanks to the folks at Pimp My Laptop.
Here's how I did it:
- I used the del.icio.us tagroll feature to customize the look of my tag cloud and make sure it included all my tags ("size" controls how many tags display; max/min font controls the size of the individual tags).
- I hooked my laptop up to a huge external monitor so I could make the tagroll display big enough to create a screen capture that was high enough resolution to print out clearly.
- We took screen captures in chunks (Rob figured out the necessary size to display by working backwards from the Pimp My Laptop specs) so that they'd be even higher res.
- We stitched it back together in PhotoShop until we had an image of the size specified by Pimp My Laptop.
Ta da! I'm now wearing my tag cloud on my (laptop) sleeve.
ChangeEverything is TechCrunched
We're delighted that Change Everything has been noted on TechCrunch as "a nice alternative to the user generated advertising model".
Marshall Kirkpatrick writes:
I think this is a great example of a company making use of Web 2.0 tools to promote themselves in a way that places the ballance of the impact on providing value to users and incurs promotional benefits for themselves as a consequence of that. Though this model may seem less immediately lucrative, it’s also much less likely to face the kind of anti-corporate backlash bubbling up in MySpace and YouTube.
Marshall had a couple of tips for us, too:
Unlike at 43Things, there’s not the option at ChangeEverything to mark a goal as something you have done already or the question of whether a goal is worth persuing or not – perhaps leftists are too Quixotic for such features.
These are both options we hope to introduce on the site soon – so no, lefties aren't too Quixotic (in this respect, anyhow!)
Tagging for world domination
Tags can help you drive traffic to your website and build engagement in your online community. Here are my secrets to tagging success.
Learning about warranties from London Drugs
London Drugs wins my customer service prize of the month for its speedy resolution of my camera dilemma. I heard right away from their warranty department. It turns out they were about as happy with VAC's warranty progam as I was: they've since brought their warranty...