Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Discovering Second Life
We’ve recently started exploring Second Life, a virtual world that constitutes an exciting, immersive form of online community. Here’s what we’ve learned so far.
…by not consuming
I'm the consumer queen. You know how everyone has one weakness or another where they overspend? For some people it's clothes, for others food, books, music, electronics, home furnishings, kids' stuff, pet stuff — everyone has some area where they overaccumulate.
For me it's ALL of those categories. Which is why I find myself thinking more and more about my personal consumption and how it conflicts with my values and beliefs about social and environmental sustainability.
But I'm not sure that conscious consumption is the solution, per se. OK, it's part of the solution. Buy American Apparel rather than the Gap (if you feel better about underwriting sexual harassment than underwriting cheap labour). Buy recycled paper. Buy organic. Et cetera.
The problem with all that is that in our culture, consumption isn't only — or even primarily — about the end of acquiring goods or services. It's really about the addictive, numbing process of acquisition: every minute I spend searching for the perfect pair of chic, waterproof black boots (suggestions, anyone?) is a minute I'm not spending in reflection about the prospect of global warming, the situation in Iraq, my kids' prospects for happiness, my mortgage, the possibility of suitcase nukes, or any of the other ten thousand anxieties that zoom through my postmodern worrybrain.
Conscious consumption is arguably a better way of channeling that numbing behaviour — if only because non-exploitative goods are more expensive, and thus shopping consciously probably means shopping less –Â but it doesn't address the underlying problem of a society in which the process of consumption is a core social, psychological and identify-forming behaviour.Â
All that said, having given up so many other helpful self-medicating behaviours in the name of responsible parenting, I'm not yet willing/able to separate from my shopaholism. So my latest experiment in displacing the consumer urge has been to switch from real-world shopping (which consumes resources to produce and ship goods) to virtual shopping (which consumes a little energy, but remarkably little.) For all the other shopaholics out there who want to hit the mall without destroying the earth, I recommend checking out Second Life.
Podcast: From Org Charts to Sitemaps — How organizational structure affects web strategy and implementation
Does your organizational structure support web innovation or inhibit it? Social Signal's first podcast will help you learn how to make the most of your own team's structure from the web strategists at two very different nonprofits: Corrie Frasier, Online Communications Manager for the Bill & Melinda Gates Foundation, and Jed Miller, Director of Internet programs for the American Civil Liberties Union. Corrie a
Turning Words into Deeds: A response to Knight Foundation’s 21st Century News Challenge
What makes for a transformative media moment: a moment when an individual reads, watches or hears a news story and is galvanized to take action on an issue? Social Signal hopes to offer a new answer to that question with the WIDget, a tool that will turn words into deeds by marrying web-savvy media outlets with the latest nonprofit volunteer and donation opportunities.
The WIDget is our proposal to the Knight Foundation’s 21st Century News Challenge, a call for “new ways to understand news and act on it…new ways for people to communicate interactively to better understand one another…[and] new ways for people to use information.”
The WIDget answers this challenge by by using the latest Internet tools to match issue-oriented journalism with opportunities for concrete citizen engagement. Through a Words Into Deeds widget (WIDget), online media outlets, blogs, audio and video sites will be able to complement any issue-specific story with a set of related volunteer and donation opportunities. You can read about the WIDget and take a look at a mock-up in our draft proposal for the Knight Foundation (PDF).
We’ve made a conscious decision to share our proposal before the December 31 submission deadline because we think that a community converesation about the proposal can help make it stronger, and help us find the best partners to support the WIDget’s development. You can contribute to this process if you are:
- A nonprofit organization that maintains organizational databases: contact Social Signal to add your database to the list of databases that will be tapped by the WIDget.
- A nonprofit organization that wants to promote its donor or volunteer opportunities: contact Social Signal to add your organization’s name to the list of nonprofits who want to appear in WIDget listings.
- A media outlet or blogger: contact Social Signal to add your outlet or blog site to the list of outlets that would deploy the WIDget to offer volunteer and donor opportunities to your readers.
- An interested observer: share your thoughts about the WIDget by commenting on this blog post or by emailing Social Signal with your comments.
To contact Social Signal, please e-mail widget@socialsignal.com.
Thanks in advance for any comments or suggested partnerships, and we’ll keep you posted on how our proposal evolves.
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Unexpected phrases
I'm shopping for a baby in Second Life and came across this gem: "We will not replace babies that have been lost, stolen or had their contents removed." posted by Consultini Paperdoll on The Avenues using a blogHUD : [blogHUD permalink]