Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Podcast: From Org Charts to Sitemaps — How organizational structure affects web strategy and implementation
Does your organizational structure support web innovation or inhibit it? Social Signal's first podcast will help you learn how to make the most of your own team's structure from the web strategists at two very different nonprofits: Corrie Frasier, Online Communications Manager for the Bill & Melinda Gates Foundation, and Jed Miller, Director of Internet programs for the American Civil Liberties Union. Corrie a
Turning Words into Deeds: A response to Knight Foundation’s 21st Century News Challenge
What makes for a transformative media moment: a moment when an individual reads, watches or hears a news story and is galvanized to take action on an issue? Social Signal hopes to offer a new answer to that question with the WIDget, a tool that will turn words into deeds by marrying web-savvy media outlets with the latest nonprofit volunteer and donation opportunities.
The WIDget is our proposal to the Knight Foundation’s 21st Century News Challenge, a call for “new ways to understand news and act on it…new ways for people to communicate interactively to better understand one another…[and] new ways for people to use information.”
The WIDget answers this challenge by by using the latest Internet tools to match issue-oriented journalism with opportunities for concrete citizen engagement. Through a Words Into Deeds widget (WIDget), online media outlets, blogs, audio and video sites will be able to complement any issue-specific story with a set of related volunteer and donation opportunities. You can read about the WIDget and take a look at a mock-up in our draft proposal for the Knight Foundation (PDF).
We’ve made a conscious decision to share our proposal before the December 31 submission deadline because we think that a community converesation about the proposal can help make it stronger, and help us find the best partners to support the WIDget’s development. You can contribute to this process if you are:
- A nonprofit organization that maintains organizational databases: contact Social Signal to add your database to the list of databases that will be tapped by the WIDget.
- A nonprofit organization that wants to promote its donor or volunteer opportunities: contact Social Signal to add your organization’s name to the list of nonprofits who want to appear in WIDget listings.
- A media outlet or blogger: contact Social Signal to add your outlet or blog site to the list of outlets that would deploy the WIDget to offer volunteer and donor opportunities to your readers.
- An interested observer: share your thoughts about the WIDget by commenting on this blog post or by emailing Social Signal with your comments.
To contact Social Signal, please e-mail widget@socialsignal.com.
Thanks in advance for any comments or suggested partnerships, and we’ll keep you posted on how our proposal evolves.
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| WordsIntoDeeds-30Nov06.pdf | 354.07 KB |
Unexpected phrases
I'm shopping for a baby in Second Life and came across this gem: "We will not replace babies that have been lost, stolen or had their contents removed." posted by Consultini Paperdoll on The Avenues using a blogHUD : [blogHUD permalink]
Blogging from Second Life
My newfound addiction to Second Life (http://www.secondlife.com) is really cutting into my blogging time.
PODCAST: From Org Charts to Sitemaps: How organizational structure affects web strategy and implementation
Does your organizational structure support web innovation or inhibit it? Learn how to make the most of your own team's structure from the web strategists at two very different nonprofits: Corrie Frasier, Online Communications Manager for the Bill & Melinda Gates Foundation, and Jed Miller, Director of Internet programs for the American Civil Liberties Union. In this, the first edition of the Social Signal podcast, Corrie and Jed talk about everything from how to get senior buy-in to your web strategy, to how interdepartmental cooperation helped the ACLU respond effectively to NSA spying.