Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
The joys of excel
I’ve tried a lot of financial management programs, but nothing beats the simplicity of an excel spreadsheet.
Love your leaks
How do you create a site that keeps people on your pages? By creating a site that's easy to leave.
A beacon to find your life path
OK, I'm cheating a little here — I already love my work a lot of the time. But recently I connected with someone who is helping our company bring its work into even closer alignment with our values and our goals.
Alanna Fero is a career consultant and personal coach who helps people figure out how they can bring their work into alignment with their values. She knows how to bring a values-aligned career or business to life — to get from aspiration to vision to the nuts-and-bolts of how to get yourself from here to there.
And now she's launching a book that will make her approach accessible to a wider audience. Love Made Visible will be released on August 15. Launch details below:
LOVE MADE VISIBLE RELEASE PARTY
5:30 – 7:30pm August 15th
The Royal Vancouver Yacht Club
3811 Point Grey Road Vancouver BC (at Highbury, just west of Alma)
Book Signing, Light Refreshments & Great Networking
Please RSVP by August 12 to launch@alannafero.com
Searching sustainably at happyfrog
There's a great big gorgeous frog in the centrefold of the latest issue of SharedVISION now hitting Vancouver's streets, along with the URL happyfrog.ca... so I guess the frog is out of the bag, and it's safe to tell you about our latest project. happyfrog is a...
Web 2.0 and Your Organization – Event Hosted by Eventbrite
