Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Love your leaks
How do you create a site that keeps people on your pages? By creating a site that's easy to leave.
A beacon to find your life path
OK, I'm cheating a little here — I already love my work a lot of the time. But recently I connected with someone who is helping our company bring its work into even closer alignment with our values and our goals.
Alanna Fero is a career consultant and personal coach who helps people figure out how they can bring their work into alignment with their values. She knows how to bring a values-aligned career or business to life — to get from aspiration to vision to the nuts-and-bolts of how to get yourself from here to there.
And now she's launching a book that will make her approach accessible to a wider audience. Love Made Visible will be released on August 15. Launch details below:
LOVE MADE VISIBLE RELEASE PARTY
5:30 – 7:30pm August 15th
The Royal Vancouver Yacht Club
3811 Point Grey Road Vancouver BC (at Highbury, just west of Alma)
Book Signing, Light Refreshments & Great Networking
Please RSVP by August 12 to launch@alannafero.com
Searching sustainably at happyfrog
There's a great big gorgeous frog in the centrefold of the latest issue of SharedVISION now hitting Vancouver's streets, along with the URL happyfrog.ca... so I guess the frog is out of the bag, and it's safe to tell you about our latest project. happyfrog is a...
Web 2.0 and Your Organization – Event Hosted by Eventbrite
Toronto workshop: Web 2.0 and Your Organization
Web 2.0 and Your Organization
July 24 & 25th, 2007
Centre for Social Innovation
215 Spadina Avenue, Toronto
How can your organization use social media tools to deepen your relationships with supporters, reach new audiences and raise more money? More than twenty people discovered the power of social media tools like blogs and wikis through a workshop I co-taught with Jason Mogus on Web 2.0 and Your Organization. Jason and I had so much fun teaching that March workshop in Vancouver, and got such a positive response from participants, that we will be offering the same workshop in Toronto this summer.
Here's the skinny:
Are you interested in how online communities like Flickr, MySpace, and YouTube can empower your members and customers to carry your message out into the world? Could your organization benefit from deeper collaboration among your team members, clients, partners or the public? Could better knowledge-sharing, stronger relationships and closer communications inside your organization and with your core supporters foster more efficiency, insight and effectiveness?
The latest generation of "Web 2.0" or social web strategies and tools offer powerful opportunities for organizations to improve the way they work, communicate their messages, empower others, and serve the public. In this workshop you will learn how the latest tools for online collaboration and community building can make your organization smarter and more effective.
This workshop is designed for communications strategists, marketing managers, and webmasters who are interested in how this evolution of the web can help evolve your organization's online strategy. We will give you the tools, knowledge, and most crucially, the vision for how your organization can use the web as a stronger agent of change. We’ll also cover the nuts-and-bolts, introducing the latest tools so that you know which options are most promising for your needs.
This workshop will take place from 6pm to 9pm on July 24th, and from 9am to 5pm (with lunch break) on July 25th.
Follow this link to register today — space is limited.
For more information, please contact sarahfelicity@gmail.com.