Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Online collaboration for your right brain, part 2: MindMeister…
How to use MindMeister as a powerful tool for collaborative mindmapping and brainstorming.
Kris Krug on Web 2.0 at STT
Technology and copyright
Technology is obsoleting copyright law. Encourages people to use Creative Commons for all their work.
» bonus tip: When publishing with Creative Commons, use the attribution noncommercial license, which means that any non-profit can republish your content, as long as they credit you as the original author (or photographer). But businesses won’t be allowed to take your content and make money with it.
Promote ownership of your brand
Let people remix your content. Give them creative assets to work with.
Let go of control. Don’t make the mistake the music industry made — trying to loc down their content, and alienating their fans.
Document everything
If it didn’t happen on the Internet, it didn’t happen.
The power of open source
Open source software development is inherently tied to social change. They are building things for the common grood while working around traditional power models.
Vision Vancouver debate
So far no huge policy differences except on the idea of a “speculator tax†(Gregor: pro. Al: con. Raymond: ?)
A great member question: your supporters can select a 2nd choice on the preferential ballot. What can you tell them about your two opponents’ qualities and contributions to guide their decision?
I was sorry that none of the three responded with specific praise for the others’ virtues. It was such a nice opportunity to transcend the “fight†paradigm.
Bringing your online community to life
Building an online community is just the first step. Here are my tips on bringing your online community to life.
Free tix to Sex and The City…and some help for sex trade workers
Today marks the release of Sex and the City: The Movie. With the news that SATCTM tix are selling out, your friends at Social Signal (part of the original Change Everything team) want to save you from the nightmare of a Sex-less weekend. We’ve got twenty tickets to the 8 pm show on Saturday, May 31st, at the Fifth Avenue Cinema on Burrard Street.
The first twenty girlfriends to e-mail me (alex [at] socialsignal [dot] com) will be our guests on Saturday night. We’re also working on a plan for pre- or post-film cosmos (let us know what works better for you when you RSVP).
If you’d like to pass on the love, Social Signal will match any ticket-sized donations you make to WISH, the Women’s Information Safe Haven.WISH provides female survival sex workers with shelter, essential needs supports, and alternatives to their high-risk lifestyles. You can donate online or in person on Saturday night.
We hope to see you on Saturday!