Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
My Obama mama
My mom turns 70 on November 16th and insists there’s nothing she wants for her birthday other than photos of her grandchildren. I know the one thing that would thrill her even more: being present at Barack Obama’s inauguration.
Reframe it offers collaboration in context
ReframeIt takes a pragmatic approach to in-context annotation. Install their Firefox extension and you can annotate any web page, share your annotations with the audience(s) of your choice, and read what other people are saying about that page.
Status update: Twittering your way to effective (and expressive) communication
Like many forms of online conversation, status updates make it easy to confuse the expressive value of communication with the effective value of communicaiton. I’m concerned about the expressive value of communication when I’m “getting something off my chest”, “speaking my truth”, or engaging in some form of creative expression. I’m concerned about the effective value of communication when I’m trying to get you to hear me, listen to me, or understand me.
Comments vs spam
Just realized that the incessant deluge of comment spam had masked a number of comments unrelated to Viagra, porn and serial number cracks. I've approved a bunch of actual genuine comments tonight, some going back to 2007 ....thanks for your patience, faithful...
How to hack your tech to-do list
Leg shaving, nail filing, face cleansing, sunscreening, brow shaping, lip conditioning ….well, it gets to be quite a bit of work. I’ve now been a computer owner for almost as long as I’ve been a magazine reader, and I’m afraid the challenges of tech maintenance are even more relentless than the challenges of beauty maintenance.