Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Wanted: Universal connector service for all my friends and social networks
Rather than importing and updating my contact list on each individual network, I want a universal connector service. I’m envisioning a single dashboard, based on my core set of contacts — in my case, probably my Gmail contact list.
Twitter monitoring to strengthen your team
When, how and why you might find it useful to track the Twitter feeds of specific colleagues in a focused way.
Responding to online criticism
Will Aldrich responded today to my post about my experience with TripIt’s social invitation process, and his response is a model of how to handle online criticism.
Social network invitations: Rules for services and users
My experience spamming my address book with a social network invitation inspired this run-down of how to set up network invites that avoid the spam trap.
Rob’s Northern Voice keynote
If you've ever wondered whether social media is funny, check out the reaction to Rob's Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the conversation. In...