Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

Twitter quickstart: 10 ways to make time to Twitter
Whether you’re an ambivalent Twitter newbie or a chronic tweeter in the throes of a growing addiction, your tweeting is going to take time that you’re currently using for something else. Here are my suggestions for activities you can pare back on — or give up entirely — to make room for tweeting.

Twitter quickstart: Effective twittering in 5 minutes a week
If you’re new to Twitter, you want to quickly eliminate the five sure signs you’re a Twitter newbie. Here are some quick ways you can follow people, attract followers, and keep your feed regularly updated — all in less than five minutes a week.

Twitter quickstart: Your first 21 tweets
If you need to stake a claim to your Twitter identity, but you don’t know what to tweet about, here’s an easy way to get your Tweeting underway. You don’t need to look like the world’s most longstanding Twitterer (after all, Oprah just started tweeting last week!), but an empty Twitter feed is just, well, a little forlorn.So I’ve taken the liberty of writing your first 21 tweets for you.

Social media strategy and tech tips, now available through Firefox search
Grab the Social Signal Firefox search tool and get access to all of our great social media resources from your browser’s search bar.

3 great options for Twitter and delicious integration
Tweeting web links is one of the simplest and most effective ways to offer regular, useful info of value to your followers. While you’re tweeting those links, you can also bookmark them in delicious.