Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
When and how to communicate online
Don’t e-mail what you can blog. Don’t blog what you can tweet. Don’t tweet what you can DM. Don’t DM what you wouldn’t publish.
5 time-wasting Internet rules that you should think about breaking
Internet sages are full of rules about stupid things you should never do. But like most recommendations delivered as inviolable laws, the cardinal Don’ts of life online mostly distract you from Do’s that would be more rewarding. Here are some don’ts I believe in breaking, and some dos you can undertake once you’ve let go of these time- and worry-wasters.
12 kid-friendly iPhone apps for toddlers and young kids
The real power of an iPhone lies in the ability to keep a preschooler silent and occupied for the length of time it takes a grown-up to eat a meal in a restaurant with actual tablecloths.
How Twitter groups can make your twittering more a meaningful, conversational and connected
Learn how I set up a Twitter system that connects me more closely to the people and ideas that matter most in my own life.
Vendetta of the week: Twitter ponzi schemes for building followers
Twitter friends and followers are more than statistics. They’re real relationships, real people. When we get so obsessed with the number that we’re willing to entrust the following process to a ponzi scheme, we’ve lost sight of the purpose of this — or any other — social network: to connect us, and to help us communicate.