Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Vancouver’s 12 best wifi cafés and restaurants
In my search for the perfect Internet café I’ve tried more than my share of Vancouver’s wifi-enabled cafés and restaurants. Just like Vancouver’s neighbourhoods, its wifi cafés and restaurants range from the scruffily hip to the chicly modern.
In this post I round up (and map!) the best of the good-to-great. Every place on this list has reliable Internet service, at least a few accessible power outlets, and decent coffee; on
The 10 ingredients that make a great wifi café
Some people prowl the earth in search of the world’s greatest Don Giovanni; others look for the finest shoemaker, the best bookstore, the ideal glass of Pinot Noir. I put my energy where it counts: the search for the perfect wifi café. While I’ve yet to find my Holy 802.11b-enabled Grail, i have pinpointed what makes for the perfect, laptop-friendly coffee spot.
Best tech gadgets of 2009 (so far)
Our contribution to the economic recovery took the form of feverish technology purchasing throughout April, May and early June. Now that the dust and Visa bills have settled, it’s time to stop and rate the roses.
The ratings I’ve assinged to our past 6 months of tech investments aren’t based on assessments of comparative products — though every product on the list was purchased after reading other people’s reviews and comparative
How to use social media to recruit your dream hire
From Harvard Business Online: my post about how social media can help employers find the best people for their team.
10 action recommendations based on Industry Canada’s Digital Economy conference
Today’s Digital Economy conference has surfaced the hunger for a serious effort at moving Canada back into a leadership position in the global digital economy. As the day has unfolded, many people have noted that we need to meet that hunger with a concrete action plan. Here’s my first crack at a set of recommendations, guided by our experience in the emergent field of social media, for both action and further dialogue.