Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
9 questions to ask before starting a nonprofit technology project
Whether you’re a tech professional who wants to lend your time to a good cause, or an NGO that needs a new web site, your online efforts can benefit not just one organization, but many organizations facing similar challenges and opportunities. These 9 questions will ensure your nonprofit project has the maximum impact.
Collaboration on nonprofit technology in academia and beyond
I'm currently attending the International Digital Media and Arts Association's annual conference, which primarily draws academics who work and teach in digital media. This afternoon's panel on Innovations in Teaching/Learning: Public Service/Civil Engagement...
Watch and record HD TV on your Mac — now in Canada!
If you want to turn your Mac into a TV set or PVR (personal video recorder) you have a few good options -- unless you want to record in High Definition (HD). HD recording takes advantage of that large TV or LCD you've plugged into your Mac, and is the only option for...
Is Twitter devouring itself?
Twitter lists have been around for all of one week and already there is a site that exists to make a list of lists. So I am hereby inaugurating my new Twitter destination site, consisting of this one page, on which I will offer a definitive list of the lists of Twitter lists.
How a bad haircut created the risk tolerance to go open-source
<
When I was a kid I had the shortest hair of any girl in my class because my mum couldn’t face the hassle of hair maintenance. As soon as I got old enough to take care of it myself, I grew my hair as long as possible, and by the time I graduated from university it reached halfway down my back. Then I got my first real job and needed a grown-up look, so I gritted my teeth and asked for a modest trim. Instead, my stylist sheared me back to my ear-baring elementary school years, and I left the salon in an emotional state usually reserved for breakups and natural disasters.
That trauma led to an important discovery: hair grows back.