Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Watch and record HD TV on your Mac — now in Canada!
If you want to turn your Mac into a TV set or PVR (personal video recorder) you have a few good options -- unless you want to record in High Definition (HD). HD recording takes advantage of that large TV or LCD you've plugged into your Mac, and is the only option for...
Is Twitter devouring itself?
Twitter lists have been around for all of one week and already there is a site that exists to make a list of lists. So I am hereby inaugurating my new Twitter destination site, consisting of this one page, on which I will offer a definitive list of the lists of Twitter lists.
How a bad haircut created the risk tolerance to go open-source
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When I was a kid I had the shortest hair of any girl in my class because my mum couldn’t face the hassle of hair maintenance. As soon as I got old enough to take care of it myself, I grew my hair as long as possible, and by the time I graduated from university it reached halfway down my back. Then I got my first real job and needed a grown-up look, so I gritted my teeth and asked for a modest trim. Instead, my stylist sheared me back to my ear-baring elementary school years, and I left the salon in an emotional state usually reserved for breakups and natural disasters.
That trauma led to an important discovery: hair grows back.
How to create a great report summarizing your workshop’s results, with an example from Vancity’s Change Everything
We love the Concept Jam workshop for what happens in the room, as people get excited about the possibilities for social media in their organizations and their own work. And we love taking what happens in the room and teasing out the ideas and mashing them up with what we know ourselves until we can deliver a really varied, exciting set of options.
But in between the room and the
Ask social media experts to share their secrets at SXSW
Our decision to open source Social Signal’s intellectual property has made me rethink my proposed panel for SXSW. This week, I’ve heard from folks who (like us) are eager to share their social media “secrets”. So why not use that to see whether social media experts to live up to their own hype?<