Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Getting to know you in the age of Google
I ask digital anthropologist Brynn Evans to weigh in on the etiquette of googling new acquaintances — before or during a meeting.
The Tantalizing Promise of Social Search
Of all the sessions I missed at this year’s SXSW, the one that I regretted the most was the Social…
How to password-protect yourself from iPhone addiction
iPhone contact has become reflexive. The five minutes before a meeting, the two-minute walk to the coffee shop, the 10 seconds between parking the car and walking in the front door: they’re all moments when I automatically reach for the iPhone.
If my iPhone were a cigarette, I’d be a chain smoker. If my iPhone were a bottle of scotch, I’d be a hard-core alcoholic. If it were a rosary I’d be a religious zealot.
There’s nothing I could touch as frequently as I touch my iPhone without looking like a total freak.
What makes me think that the constant, obsessive iPhone contact is any less freaky? Or more to the point, any less addictive?
On Oprah.com: Great dates that take your marriage online
This post for Oprah.com shows how the social media can take your marriage online — with a great date offline.
Kill your tech truths
We’re taught to think of technologies as constants…and so we fall into thinking of tech in absolutes, and getting attached to truths that hold us back more than they help us. Here are 10 tech truths you would do well to question.