Tell Stories With Data

Whether you’re looking for clicks and mentions or authority and leads, nothing succeeds like data-driven content. From shareable infographics to in-depth reports, my data journalism helps businesses, non-profits and publications tell the data-driven stories that stand out from the pack.

Your data or mine?

With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.

Data drives conversations

My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.

The right form for your data-driven content

You can use data to power content like:

  • White papers, reports and ebooks that generate media attention and leads
  • Shareable infographics that present new insight
  • Blog posts in an authoritative voice
  • Presentations that make audiences take note
  • Social media shareables like charts or data factoids

Data journalism for content marketing

Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.

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Power your content with data

Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.

5 solutions that clean up your address book

Don't limit your spring cleaning to tidying your linen cupboard and sweeping the dust bunnies out from under your bed. You computer needs cleaning too! Why clean, you ask? With hard drive space getting cheaper every day, the time it takes you to clean will be worth...

Spice up your dates with technology

Spice up your dates with technology

The new Italian restaurant in our neighborhood was the perfect place to celebrate our eighth wedding anniversary. We settled into a cozy table for two and turned our attention to the menu. It wouldn't be easy to decide on our courses: The menu included almost too many...

How to use your iPad for family multitasking

How to use your iPad for family multitasking

Yesterday's blog post about the merits of buying an iPad provoked some questions about overconsumption, as well as a shout-out from a fellow sofa commuter. In the tug-of-war between buying a device that is sofa optimized, versus buying one less thing because we...

Should you buy an iPad?

Should you buy an iPad?

Last weekend we made the great pilgrimage across the border so that we could get iPads on the day of their release. The iPad won't be available in Canada until the end of the month, and it seemed unfathomable to wait 20 days for a product that actually describes...