Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Choosing a widget control plugin for WordPress
For the past few months I have used the Widget Context plugin on my WordPress blog in order to control where widgets show up on my site. Everything you see in the two right-hand columns of my site is widget-based, as are the 3 columns that display teasers for featured...
The meaning of engagement
A great description of meaningful engagement from Chris Jones: True engagement requires more time and energy and active listening skills, but the resulting flow of information brings rich rewards. Insights begin to accumulate and multiply. Ideas get validated and...
Is social media just for married people?
Think Social is a blog from the Paley Center for Media that focuses on the public benefits of social media. It's an incredible blog and one that you must follow if you are looking for thoughtful reflection on both the social and political potential of social media....
Tips for avoiding social media compulsion
Chris Brogan's blog post, Your Blog is Not Your Job, contains some great tips on how keep blogging and social media from overtaking your primary work and focus. These include: Use an egg timer. If you’re going to venture out onto Twitter, time it. Keep a sticky note...
Can a mobile phone make you sane instead of crazy?
Aaron Bellve of Spit, Bristle and Fury (killer blog title, BTW!) has a thoughtful post about an NPR story on the dawn of therapy by mobile phone. Cell phones, rather than augmenting our human encounters, are replacing them and in something as complex, sensitive and...