Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Popplet brings mind mapping to the iPad
"It's only for content consumers, not content creators." That charge was leveled at the iPad even before it hit the stores. Now that it's in all our grubby little hands, there seems to be some truth to the argument. My husband has gotten great mileage out of his iPad...
5 questions that will change how your grown (or little) kid thinks about technology
If you want to affect your kids’ relationship to technology, you need to do it through conversation, and not by handing down edicts or advice. Here are five questions you can ask your kids to start a meaningful conversation about technology, whatever their age.
How to use your RSS reader to enhance community
How to use your RSS reader so that it strengthens your connection to community, and helps build the kind of society you want to live in.
Your social media friends are your real friends
Diana Adams is one of a growing number of social media junkies who have experimented with taking some time off from the web. She describes "hitting a wall" with her social media use and online relationships, and taking 8 days off from the net so that she could put...
Techsperiment day 1: the difficulty of unplugging with kids
24 hours into our vow to unplug -- for just 3 hours a day! -- and I am the weakest link. We've sworn to give up computers, iPhones and iPads between 6-9 every night ("family time") but it's day one and I'm already struggling. And that's after our daughter did a good...