Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Online activities reinforce offline social connections
How did I miss this one? In 2008, StatsCan published a very useful paper on How Canadians' Use of the Internet Affects Social Life and Civic Participation. It speaks directly to the questions about the Internet's impact on social capital that have been a big part of...
Your therapist’s Facebook page could be harming your mental health
I've been part of many recent conversations about whether Facebook is harmful to our mental health -- and perhaps a new source of business for psychotherapists. Now I've discovered the other side of the coin: a debate about whether therapists' use of social media is...
Strategies for managing online distraction from Steven Pinker
Psychologist Steven Pinker has a terrific op-ed in the New York Times this morning, responding to the recent flurry of press about how the Internet is destroying the quality of our attention and thinking. Here's my favorite part of his article: Yes, the constant...
Group identity and the psychology of social media
What motivates people to contribute content to user-driven web sites? A blog post on the Psychology Behind Social Media does a nice job summing up the major factors? I was particularly interested that it noted the desire for group identity: One of the main reasons...
The 10 lies of working late
It's not late if you're not tired. It's not work if you're in bed. It's not late if your friends are still online. It's not work if it's blogging. It's not late if you like working at this hour. It's not work if the TV is on. It's not late if you can sleep in...