Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Social media for journalists: 9 feeds for your iGoogle dashboard
Back When Social Media Was Human…
Lisa Barone made my day with an extraordinary blog post, Back When Social Media Was Human… She jumped off from the piece I post this week on the Harvard Business Review site, on The Devolving Meaning of Social Media, and pointed to one particular quote that she...
LinkedIn for journalists: 5 reasons to shoot for 500+ connections
Social media for journalists: 10 ways to use Evernote
A social media resource for moms (and dads)
Nicole Cottrell has undertaken a three-part blog series, 15 ways moms can use social media. Judging from the first part, which went online today, it's going to have lots of great ideas. Here are a couple of my favorite parts: Try using your personal Twitter, Facebook,...