Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Wanted: LadyJoiners
My life is basically a series of social network and web app sign-ups, with a few friends, colleagues and tasks stuffed into the interstitial moments. So the arrival this week of Path -- what some people might consider YAFSN (Yet Another F*ing Social Network) -- was my...
Tweeting the daily life of our future-ancient world
Bill Caraher's post on Historical Figures in Social Media drew my attention to a bevvy of ancient worlders now tweeting away: iTweetus (a Roman soldier), iHerodotus (Greek historian), and Plutarch (ditto). I love the mashup of old-nerd-meets-new-nerd, which reminds me...
If we didn’t have computers…
LOVE Social Media but If we didn't have computers-wouldn't need #SocialMediab/c we wouldn't have stopped being social in the 1st place. When I first shared this interesting tweet from online pal Brenda Johima, it was with some reservations. After mulling it over for a...
Crowdsourcing my identity: an art experiment
The phenomenon of Pecha Kucha -- presentations in which a speaker addresses 20 slides for 20 seconds each -- has overtaken unconferences and WhateverCamps as the hottest format for professional gatherings. So I was interested to see a Pecha Kucha veteran tackle the...
The Devolving Meaning of Social Media
The headline in yesterday’s New York Times business section was instantly exciting: "Kleiner Perkins and Partners Create $250 Million ‘Social’…