Publications

THE WALL STREET JOURNAL

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

The Harvard Business Review

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

OneZero

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

JSTOR DAILY

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

THE VERGE

Rob’s Northern Voice keynote

Rob’s Northern Voice keynote

If you've ever wondered whether social media is funny, check out the reaction to Rob's Teh Funny Northern Voice keynote. The Twitter backchannel is reprinted in text below. These tweets are in chronological order, so you can follow the thread of the conversation. In...

NIche messaging with social media:  going for the Golden Graham

NIche messaging with social media: going for the Golden Graham

The Golden Graham Effect is what happens when a product or service achieves a consistent and coherent brand, despite offering different benefits to different audiences. Today, social media doesn’t just offer the opportunity for niche messaging. It introduces the informational equivalent of nutritional labeling for every product, and every service on the market.