Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
Tips for a successful Facebook application launch
Contests are one way to get your Facebook app off to a strong start — but there are other options.
5 reasons to send Direct Messages on Twitter
In answer to a question posted in LinkedIn, I’ve offered five reasons to use Twitter’s DM function — including to communicate something that is too short to be worth emailing.
Using B2C social media for B2B marketing
Think of your social media presence as a party: you’re inviting lots of pretty people (the end customers), who in turn will bring in lots of smart/rich people (your customers).
Three steps for companies getting started with social media
Listen. Think. Engage. These are the three steps every company should follow.