Publications

THE WALL STREET JOURNAL

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The Harvard Business Review

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OneZero

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JSTOR DAILY

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THE VERGE

Vendetta of the week: Twitter ponzi schemes for building followers

Vendetta of the week: Twitter ponzi schemes for building followers

Twitter friends and followers are more than statistics. They’re real relationships, real people. When we get so obsessed with the number that we’re willing to entrust the following process to a ponzi scheme, we’ve lost sight of the purpose of this — or any other — social network: to connect us, and to help us communicate.

Twitter quickstart: 10 ways to make time to Twitter

Twitter quickstart: 10 ways to make time to Twitter

Whether you’re an ambivalent Twitter newbie or a chronic tweeter in the throes of a growing addiction, your tweeting is going to take time that you’re currently using for something else. Here are my suggestions for activities you can pare back on — or give up entirely — to make room for tweeting.

Twitter quickstart: Your first 21 tweets

Twitter quickstart: Your first 21 tweets

If you need to stake a claim to your Twitter identity, but you don’t know what to tweet about, here’s an easy way to get your Tweeting underway. You don’t need to look like the world’s most longstanding Twitterer (after all, Oprah just started tweeting last week!), but an empty Twitter feed is just, well, a little forlorn.So I’ve taken the liberty of writing your first 21 tweets for you.