Publications
THE WALL STREET JOURNAL
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The Harvard Business Review
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OneZero
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JSTOR DAILY
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THE VERGE
6 ways to customize your Mac’s Finder and user experience
Happily, it’s easier to tweak your Mac than to upgrade your boyfriend or girlfriend. Here are some adjustments that any new Mac user should undertake, or at least consider, until your computer is exactly right for you.
![Tony nominee [title of show] is a case study in social media creativity](https://www.alexandrasamuel.com/wp-content/uploads/2011/10/20090607-kqdh8auxx64w1q9ix4cx9fr3dr-1.png)
Tony nominee [title of show] is a case study in social media creativity
If you want to tap the expressive and marketing power of social media, you can learn a lot from the Tony-nominated [title of show].
12 questions for meaningful online conversations
My recent blog post for Harvard Business Online looks at how companies can best engage the Trojan Horse of social media, and it’s drawn some insightful comments.
4 Mac applications that make you more productive
Here are four Mac-only apps that will warm the heart of anyone who’s made the jump from Windows — and thrill long-time Mac users, too.