Social media for small organizations

Creating a social media presence in 2010

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission? That is fundamentally the same question that a handful of...
Social media for small organizations: Why size matters

Social media for small organizations: Why size matters

This blog post was written as part of a series, but it’s a post that many organizations could usefully read on its own. If your organization has fewer than 100,000 members, you need to recognize the constraints that size imposes on your social media...

The small organization’s guide to investing in social media

This is the sixth and final post in a series, Social media for small organizations. Small organizations — as well as some large ones! — typically face a limited audience size and a limited budget as they plunge into social media. The 90-9-1 rule makes it...
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