Alexandra Samuel, Ph.D.

Digital explorer and keynote speaker

photo credit: LexnGer

Your name (required)

Organization name

Email (required)

Phone number

Event name

Event date (if known)

More details
Please feel free to tell us a little about your event, the topic you want me to cover, or any other information that would be useful for us to know.

Alexandra Samuel, Ph.D.

Digital explorer and keynote speaker


Lavin agency logo


Alex gets audiences excited about what they can do online.

Alexandra Samuel is a sought-after speaker because her talks leave audiences energized and excited about what they can accomplish online. As a member of the Wall Street Journal’s experts panel, the author of Work Smarter with Social Media (Harvard Business Review Press), and a Harvard Ph.D., she has the authority to map out digital trends — and the passion to show audiences what those trends mean for their own work and organizations.

With her quick humor, conversational style and contagious enthusiasm for the digital world, Alex finds the joy in topics like the sharing economy, data-driven storytelling and the blind spots in social media analytics. Her talks enliven corporate gatherings and light up Twitter at conferences like SXSW. From inspirational keynotes to participatory workshops, Alex offers insight and practical guidance that help people work and live more effectively in digital world.

Find Alex in…

Find Alex in…

The backchannel

Selected speeches

What Big Data Can’t Tell You

Drawing on her work at research tech leader Vision Critical, Alex shows how the combination of social media and survey data challenges the conventional wisdom on what social media analytics can tell you—and offer a new framework for thinking about what questions big data can and can’t answer.

Telling Stories with Data

Whether you’re dealing with big data or smaller, more manageable “little data”, you need to be able to not only understand and learn from it, but tell effective stories with it. Alex maps out the steps to developing an effective data strategy, from the data you need to gather to the opportunities to turn it into compelling content that builds your audience and tells your story.

Sharing is the New Buying: Profiting from the Collaborative Economy

As sharing startups like Airbnb, Etsy and Kickstarter crowd into the space of the collaborative economy, big brands are sensing big opportunities, too. In this talk, Alex draws on a pioneering report based on data from more than 90,000 people in three countries, showing who is sharing and why—and what you can do to join in this disruption of traditional business models and revenue streams.

From Social to Sale: How Social Media Drives Purchasing

In this data-driven talk, Alex shares a ground-breaking study—the world’s largest to date—that shows how social media users go from pinning, Facebook, or tweeting to online or in-store buying. As featured in the Harvard Business Review, this research shows you how these insights can drive your own social media strategies and increase the ROI on your marketing efforts.

Selected appearances

Telling Stories with Data, NTEN Leading Change Summit

The Internet: What To Pack, TEDxSFU

5 Tips for Stranded Evangelists, Educational Technology Users Group

Meet your Invisible Audience, Canadian Public Relations Society National Conference

Finding your Way in Social MediaInternational Women in Media Speaker Series

Social Media in 3 Hours a Week, North American Wholesale Lumber Association


What Social Media Analytics Can’t Tell You, SXSW Interactive

10 Reasons to Stop Apologizing for Your Online Life, TEDxVictoria

Getting Closer to the Collaborative Economy Customer, Collaborative Economy Conference

IRL: In Real LifeSocial Media Shift 2

How Social Media Drives Consumer DecisionsLeadingRE Conference

Coping with Social Media, Northern Voice

About Alex

Dr. Alexandra Samuel is an independent technology researcher, strategist, and writer, and the former VP Social at Vancouver-based research and tech company Vision Critical, where she lead projects such as From Social to Sale, a recent groundbreaking study of the online buying habits of 80,000 social media users. She commanded the company’s efforts at integrating social media into the development of customer intelligence and worked with top brands to provide and interpret data that increase business success.

Alexandra is the author of Work Smarter with Social Media, a series of practical books from Harvard Business Review Press that offer guidance on how to make effective use of social tools like Twitter, LinkedIn, and Evernote. Formerly the director of the Social + Interactive Media Centre at Emily Carr University, Alex also co-founded Social Signal, one of the world’s first social media agencies. A regular blogger for the Harvard Business Review, she has also been a regular contributor to publications like the Wall Street Journal, and

An articulate voice on new social technologies, Alex has an infectious passion for the Net’s potential as a tool for community-building and civic participation. She has mapped the effect of technology for both the non-profit sector (through her work on projects like NetSquared) as well as with governments (as Research Director for Digital 4Sight’s Governance in the Digital Economy, where, along with Don Tapscott, she researched the future of democracy). She also works with a long list of corporations, giving talks, running workshops, and talking to them—on whatever level they are comfortable with—about how they can best use social technology tools for their specific business.

Alexandra holds a Ph.D. in Political Science from Harvard University, where her dissertation examined hacktivism as a window on digital participation. A dual citizen of Canada and the United States, she now lives in Vancouver.

Booking Alex

Interested in booking Alex for a keynote, training or workshop? Email Alex at
Share This