This is the table featured in Choosing research methods for data-driven storytelling

Methods

Outcomes

Rigorous

e.g. large, random sample

Relaxed

e.g. smaller dataset, imperfect sampling

AgnosticAny finding is useful/usable.Scholarly & actionable research

• Academic research
• Major internal decision-making
• Budgeting

Shareable content

• Quick blog posts
• Attention-getting infographics

InvestedData is only useful/usable if it supports a specific position or approach.Influencer projects

• Government submissions
• Grant applications and reports

Campaigns and outreach

• Issue campaigns
• Reports for a general audience