What kind of quantitative research approach should we take?

This is the table featured in Choosing research methods for data-driven storytelling




e.g. large, random sample


e.g. smaller dataset, imperfect sampling

AgnosticAny finding is useful/usable. Scholarly & actionable research

  • Academic research
  • Major internal decision-making
  • Budgeting
Shareable content

  • Quick blog posts
  • Attention-getting infographics
InvestedData is only useful/usable if it supports a specific position or approach. Influencer projects

  • Government submissions
  • Grant applications and reports
Campaigns and outreach

  • Issue campaigns
  • Reports for a general audience