social media

6 questions to prepare you for a social media crisis

6 questions to prepare you for a social media crisis

On October 27, 1980, the ARPANET — the Internet’s earliest incarnation — had its first epic fail. I’m not talking about your garden-variety system glitch: I’m talking about a spectacular, network-wide outage. The entire network was...
5 steps to create your social media toolkit

5 steps to create your social media toolkit

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.

The 5 requirements for a starter social media presence

The 5 requirements for a starter social media presence

What are the 5 factors that shape the investment you’re willing to make in social media? I hear about the same key considerations from a lot of people, so I’ve spelled them out as the requirements for the easy to set up, easy to maintain presence I will map out in this series.

Mindful of social media

Mindful of social media

Lori Deschene of TinyBuddha has a fantastic post on 10 Mindful Ways to Use Social Media at Tricycle. It’s hard to pick just one to share but if I have to… If you propose to tweet, always ask yourself: Is it true? Is it necessary? Is it kind? Sometimes we...
The Devolving Meaning of Social Media

The Devolving Meaning of Social Media

The headline in yesterday’s New York Times business section was instantly exciting: "Kleiner Perkins and Partners Create $250 Million ‘Social’…

Defining the impact of social media on social capital

Defining the impact of social media on social capital

What are your online friendships worth to the community you live in? That’s the practical question that is implicitly raised by Jon Hickman’s interesting and slightly perplexing post on Social capital & social media. Hickman writes: …as academics...
The upside to teen life online

The upside to teen life online

Frankasaurus has a great blog post about her experiences growing up online, comparing the impact of chat rooms on a socially awkward teenagers with the experience of using social media today. As she writes about her early years in online chat: It wasn’t long before I...