Learning from social media failure at Qantas and beyond

My latest post for Harvard Business tackles the lessons other companies can learn from the latest social media disaster, this time brought to you by Qantas Airways: [A]irlines are far from the only businesses to face a newly redrawn balance-of-power between company...

5 steps to create your social media toolkit

This entry is part 3 of 5 in the series Social media in 3 hours a week

Building a social media presence around a specific area of expertise is your best way to connect with a network and audience that cares about your work, and gets real value from your online contributions. This blog post walks you through the 5 steps that will get you up and running with three tools that will let you build and maintain a credible online presence as an expert: a Wordpress blog, a Google Reader account and a Twitter presence managed through HootSuite.