5 questions about your personal brand and your day job

My latest for the Wall Street Journal addresses the challenges that companies face in managing “co-branded” employees: employees who have built a significant reputation and following through social media. The story covers a range of issues managers need to...

The problem with social media “reputation management”

If you’ve been tracking the rise of social media services, you may have noticed how many are pitched as reputation management. “Reputation” is really just an efficient way of saying “what other people think about you”. And if you look at...