marketing
How Content Marketers Can Tell Better Stories with Data
Think data journalism is too ambitious for your brand? This Harvard Business Review post spells out what it takes to tell a great data-driven story.
Meet Your Pinterest Customer
Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party…
Social Media Fail, Airline Style
The capacity to operate a 747 is incompatible with social media smarts. That’s the conclusion one might draw from the…
Social Media Strategy: Make Your Own Romania
"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do…
Bing helps us search for the meaning in our tech choices
It’s not easy to break into a market that is dominated by a player whose name is literally synonymous with an entire product category. In a world that uses “Googling” to refer to the very act of searching for something online, it’s a wonder...
Kenneth Cole’s Social Media Marketing Lesson
Milions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo…
The Devolving Meaning of Social Media
The headline in yesterday’s New York Times business section was instantly exciting: "Kleiner Perkins and Partners Create $250 Million ‘Social’…
Putting a price on friendship
I’ll give you $2 for the guy you talked to at an office party last week. The friend you play hockey with every weekend, on the other hand, is worth $75. Your college roommate? She’ll net you a cool $1,000. If the idea of assigning a price tag to each of...
Protecting social spaces from cell phones and social media marketing
If you have ever glared at someone who is having a loud cell phone conversation on the bus, or felt slighted by a friend who answers a phone call during a dinner date, you have to read Christine Rosen’s insanely awesome take-down of public cell phone use....About me
I am an independent writer, speaker and researcher, and the author of Work Smarter with Social Media for Harvard Business Review Press. My work focuses on how people and organizations can work smarter and live better online. I am a regular contributor to The Wall Street Journal, The Christian Science Monitor's Passcode, JSTOR Daily and The Harvard Business Review, and I am represented for speaking engagements by the Lavin Agency.