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How your non-profit can earn revenue with Web 2.0: Part 5 – Product sales
Apr 22, 2008 | Community
What bake sales once were to PTAs, online storefronts are to today's non-profits. We're used to thinking about participants in non-profit web sites as members or supporters, people we are trying to reach with a message or mobilize around a campaign. But your online community members can also be customers — customers who may be delighted to spend their dollars in a way that supports their values and your work.
A mathemetician, a librarian, and a web strategist walk into a bar…
Apr 1, 2008 | Classics
The power of Boolean logic, coming soon to a sentence near you.
How your non-profit can earn revenue with Web 2.0: Part 3 – Earning revenue with advertising
Apr 1, 2008 | Community
If your site attracts a lot of visitors — or even a niche community of visitors that advertisers want to reach — you can place advertising on your site to generate revenue. This post looks at three types of advertising to consider.
YouTube views as a proxy for web success
Mar 30, 2008 | Lifestyle
We're often asked how organizations can measure the return on investment from social media. Frank Rich's column in today's New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the...
New look & feel, kind of almost there
Mar 23, 2008 | Classics
The new and much improved look of my blog is based on the blog style template at Open Designs, created by fellow-Canadian Collin Grasley. Rob hacked it into Wordpress-iness for me, a process that's still being debugged. Open Designs is a very cool site that offers...
Please standby while this leopard changes its spots
Mar 22, 2008 | Classics
We're retheming alexandrasamuel.com tonight. Could get funky, people!
Good parenting 2.0
Mar 13, 2008 | Classics
Why you should make sure your kids have a unique username.
Wrap your brand in reflected glory
Mar 2, 2008 | Social Signal
Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, don't build an online community around your brand.
How your non-profit can earn revenue with Web 2.0: Intellectual property
Mar 1, 2008 | Community
How can nonprofits pay for their online community endeavors? One answer lies in intellectual property. The creation of a sophisticated web site involves the creation of a lot of intellectual property — property that has financial value. This blog post looks at some of the ways that property can be monetized.
This iPod weighs four pounds
Feb 21, 2008 | Classics
Today is the 8-day anniversary of my iPhone, and in those eight days a whole bunch of people have asked if I’ve lost weight. Turns out that the iPhone has magical weight-shrinking properties.