Mozilla released the new, non-beta version of its much-discussed Firefox browser today.

But even niftier than Firefox is the download link on Mozilla’s home page. The link reads “free download”, and when you click it, your download actually starts. No “create user account”. No “only $10 gets you Firefox plus!” No “choose version”. Just the link, and an actual download.

So when I add a download link here you can actually download Firefox immediately.

Where will this madness lead? “Submit” buttons that submit your form, without asking you to please reformulate the syntax for your birthdate or street address? Help numbers that connect you with actual live helpful people?

Fellow fans of instant gratification, unite! We have nothing to lose but a ten-second delay.