Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
My Facebook profile, now with extra hotness
If you haven't visited me on Facebook recently, you may not have seen my new super-awesome profile. It looks like this: And while you're visiting me, I hope you'll check out my new Facebook page, which I set up to share my writing and work. (I use my profile for...
5 reasons to consider putting your kids on Facebook
An open design process for SIMCentre.ca
This post appears today on the site of the Social + Interactive Media Centre at Emily Carr University of Art + Design. Shh...don't tell anyone, but we're redesigning our website. That's the standard attitude towards website redesign, at least since the (merciful!)...
Get visual inspiration from Pinterest
I'm trying out Pinterest, which I'd describe as a social bookmarking system for images. You create "Pinboards" of images you like, and "pin" items onto the board when you spot something you like online. The site's default pinboards suggest likely uses: keeping track...
Blogging hubris
Yesterday I made the mistake of bragging about how well I've been doing with my daily blogging practice. And tonight I thought I'd knock off a quick blog post that would keep me in my groove. Instead I found myself learning the ins and outs of last.fm, playlistify and...