What can you learn from Sprint’s fantastic new ad for its mobile billing package? Check it out:
Now, the lessons:
- Do not break up via electronic media.
- Nobody is interested in hearing about the technical considerations behind a personal, social or business decision that will have significant consequences for them. “I’m sorry I didn’t get back to you about the share price for our I.P.O., but I was having so much trouble accessing my e-mail!” is not an acceptable sentence.
- Do not break up via electronic media. Ever.