Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
Quiz: What level of online security is right for you?
Core tenets of the social web
The Core Tenets of the Social Web, 25 years in the making
This post originally appeared on the Harvard Business Review. We like to think of the social web as green fields in which we are just now sowing best practices and first principles. After all, if there are no hard-and-fast rules, then anything goes. We get to come up...
Cut the cord
Honoring the debt Canada’s connectivity owes to Chinese workers
When you choose a historical metaphor, you make claims on conscience as well as imagination. Canada chose to complete its national network of connectivity in November 1985, on the 100th anniversary of completing a national railway built on the hard work of ill-treated Chinese workers. The Canadian – and global — Internet is in danger of repeating that sad history.