Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
10 ways academics can use Twitter
M.H. Beals has a terrific overview of Social Media for Researchers and Academics, based on a one-way workshop held at the Institute for Research and Innovation in Social Services in Edinburgh. Her post provides a great roadmap of the different ways academics can use...
The social media obituary
His real break came as a stuntman in the Hollywood movie “On the Beach,” about survivors of a nuclear war, which was filmed in Melbourne, his hometown, in 1959. It starred Gregory Peck, Ava Gardner and Fred Astaire. “He watched Gregory Peck do 27 takes and thought, ‘A...
Who would you be without the Internet?
Without the internet I wouldn't be able to write. In the realms of pre-internet media, one either comes to the publisher/editor/gatekeeper with mad skills and gets published, or he gets a generic pink slip with a one-line apology. You can't use this system of...
5 reasons to blog like it’s the last night of the world
I worry a lot about the world ending. My scenarios usually involve some kind of catastrophic climate change, pandemic virus or global economic meltdown followed by civil collapse. This intermittent tendency to fret over various doomsday is something I try to deprive...
140-character lessons in how to live your real life online
Your online relationships, conversations and creativity are as real as anything you do offline. That's the message I delivered last weekend at Northern Voice, Canada's leading blogging conference. My talk, titled Stop Apologizing for Your Online Life, jumped off from...