Tell Stories With Data
Your data or mine?
With a unique combination of quantitative research, marketing and social media skills, I can not only get you the original data you need to rise above the fray, but also turn it into an irresistibly compelling story. Or I can work with the data you already have–like transaction data, social media metrics, app usage or customer feedback–to find the story that will win you new audiences and attention.
Data drives conversations
My content marketing projects drive social conversations because I bake the social strategy into the content. Each piece features tweetable links, bloggable excerpts and shareable infographics created by me or an independent designer. And it comes with a social media promotion plan calibrated to build your network and your brand.
The right form for your data-driven content
You can use data to power content like:
- White papers, reports and ebooks that generate media attention and leads
- Shareable infographics that present new insight
- Blog posts in an authoritative voice
- Presentations that make audiences take note
- Social media shareables like charts or data factoids
Data journalism for content marketing
Content marketers at the world’s most innovative companies and publications turn to me for data journalism that sets their content apart.
Here are some examples of my data-driven work.
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Power your content with data
Ready to start turning data into great, compelling content? Here are some of my top tips on how to tell great stories with data.
10 ways Microsoft Kinect will change our world in the next decade
Six months after our Kinect arrived in our lives, it's mostly unused. But that doesn't mean it's any less transformative than I'd hoped...just in different ways than I predicted. In our household the Kinect's shining moment came on New Year's Eve, when our first...

Social media for small organizations: Why size matters

10 ways you can tap the value of the Delicious community
A social bookmarking service that draws value from both its user and developer communities, Delicious makes it easy to keep track of your favorite web sites. Here are 10 ways you can tap into the unique value of the Delicious.

Lady Gaga and the transcendent narcissism of social media
Lady Gaga’s on- and offline relationship to her fans is a case study in the power and perils of social media narcissism.

11 social media tools that put entrepreneurs on the right strategic path
My latest post for the Harvard Business Review was inspired by a trip I made to Romania earlier this spring. I visited Bucharest and Cluj as part of the School for Startups, a highly successful UK-based entrepreneurship program created by Doug Richard. S4S is running...